Privacy Policy

Last Updated: November 2023

Safety Made Simple, LLC (“SMS”) respects your privacy and understands the importance of privacy to our users. SMS developed this Privacy Policy (the “Policy”) to explain how SMS collects, uses, shares, and protects Personal Information (defined below). This Policy applies to Personal Information collected or processed through the service you are currently using and the technology supporting the service, including, our website (, any mobile application, or our offered online products or services, from which this Policy is linked (collectively, the “Services”).
PLEASE READ THIS POLICY CAREFULLY. By accessing and using the Services, you agree to be bound by the terms of this Policy. If you do not agree with the terms of this Policy, you should immediately cease all use of the Services.

To jump to a Section of this Policy, click a link below:

  1. What is Personal Information?
  2. Types of Personal Information SMS Collects and Uses
  3. How SMS Uses Personal Information
  4. Disclosure of Personal Information
  5. How SMS Protects Personal Information
  6. Retention and Deletion
  7. Accessing, Updating, or Deleting Personal Information
  8. Opting Out of Receiving Electronic Communications
  9. International Use of the Services
  10. Must be Sixteen (16) Years Old to Use the Services
  11. Third Party Links
  12. Changes to the Policy
  13. How to Contact SMS
1. What is Personal Information?

“Personal Information” is information that, either alone or in combination with other information, identifies or relates to a particular individual. Examples of Personal Information include, among others, name, email address, phone number, mailing address, and online identifiers.

2. Types of Personal Information SMS Collects and Uses
A. Personal Information that you provide SMS

To provide you the Services, in various places within the Services, SMS may request you provide SMS certain Personal Information. SMS does not collect any Personal Information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs.
For example, when you choose to create an account, SMS may request you provide certain Personal Information, including, but not limited to:

  • Name;
  • Username;
  • Cell phone number;
  • Email address;
  • Date of birth;

Login information associated with your Gmail account or social media accounts that you use to connect to the Services (this could include, for example, your Facebook or Instagram account).

If SMS offers and you elect to make an online purchase, the Services will redirect you to a third-party service provider to complete the transaction. SMS is not responsible for the third party’s conduct related to your payment information.

SMS will indicate when you create an account whether a particular field of Personal Information is mandatory or optional. If you choose not to provide certain Personal Information, SMS may not be able to provide the requested Services.

B. Personal Information SMS Automatically Collects from You

SMS collects the following types of Personal Information automatically through your use of the Services:

Cookies, Device Identifiers, and Similar Technologies
Cookies are small data files that are transferred to your computer’s hard disk and are used to store information about website visits, your preferences, and enhances website functionality. To improve your overall experience with the Services, we may use cookies, device identifiers, and similar technologies such as pixels, web beacons, and local storage for the following purposes: to improve the functionality of the Services, to remember your online preferences within the Services, and to help us better understand how you interact with the Services.

Most browsers provide you with the ability to block, delete, or disable cookies, and your mobile device may allow you to disable transmission of unique identifiers and location data. If you choose to reject cookies or block device identifiers, some features of the Services may not be available, or some functionality may be limited or unavailable. Please review the help pages of your browser or mobile device for assistance with changing your settings.

Some of our service providers may use cookies or other methods to gather information regarding your use of the Services and may combine the information in these cookies with any Personal Information about you that they may have. The use of such tracking information by a third party depends on the privacy policy of that third party. We do not respond to Do Not Track (“DNT”) signals sent to us by your browser at this time. To learn more about how DNT works, please visit

Google Analytics
To assist us with analyzing the traffic to the Services through cookies or similar technologies, SMS may use analytics services, including Google Analytics. For more information on Google Analytics’ processing of your information, please see “How Google uses data when you use our partners’ sites or apps.”

SMS may engage third parties, including social media platforms, who may use cookies, pixel tags, and other storage technologies to collect or receive information from the Services or elsewhere on the internet to provide marketing services to SMS, including targeted advertising. If you want to learn more, including how you may opt-out of targeted advertising, you should visit the following sites:,, (please note: SMS does not operate or control these third party sites, and there may be additional ways for you to opt out of online advertising). Please note that by opting out, you will continue to see ads, but the ads may not be as relevant to your interests.

Geolocation Information
To improve the accuracy of the Services, SMS may track your location-based information from your mobile device, either continuously or while you are using the Services. If you wish to change SMS’s access or permissions, you may be able to do so in your mobile device’s settings menu.

Log File Information
When you use the Services, SMS’s servers automatically record information, including your Internet Protocol address (“IP Address”), browser type, referring URLs (e.g., the site you visited before coming to the Services), domain names associated with your internet service provider, information on your interaction with the Services, and other such information (collectively, “Log File Information”). SMS may also collect similar information from emails sent to you which then help SMS track which emails are opened and which links are clicked by recipients.